• Strategic communications
• Medical education and training
• KOL development
• Event management
• E-marketing
• Salesforce excellence and internal communications

Strategic communications
Medical communications is about understanding the market and being able to influence the needs within that market. We offer a comprehensive communications service that is based on extensive knowledge of the UK, EU and global healthcare markets and an in-depth understanding of all therapeutic areas. We develop powerful communications programmes in partnership with healthcare professionals to specifically support your products and your strategic marketing objectives.

Medical education and training
We have over 25 years' experience of working with leading clinicians and KOLs to produce and deliver professional development programmes that educate healthcare professionals and their patients and influence clinical decisions. Bespoke education courses include targeting clinical diagnosis, treatment and management plans, distance learning CPD/CME modules, e-learning and training workshops.

KOL development
Whether your brand is new to market, or you wish to isolate endorsement experts for an existing brand, we have the solution for you. Our experienced KOL liaison team cover all aspects of KOL development from mapping through to media training with professionalism and efficiency. Our technical team can also develop bespoke mapping databases which can be standalone or link to your existing CRM tool.

Event management
We have the expertise to help you develop the scientific and educational content of your meeting and are experienced at liaising with and managing KOLs. We also provide a complete event management service from organising one-off consensus meetings to national and international conferences, including all pre- and post-event communication.

E-marketing
The internet is growing in influence within the healthcare community, creating unique e-marketing opportunities for the pharmaceutical industry. Data from the Department of Health suggest that 80% of healthcare professionals in the UK are now using the internet as their main source of information, with the majority (70%) using it every day.

We offer strategic development and consultancy in all aspects of e-communication in pharmaceutical marketing:

• Online meetings and web video:
  • bespoke online meeting booking systems
  • one-to-one detailing in private online meeting space
  • online advisory boards
  • live/on-demand video and web-casting
• Interactive learning:
  • accredited e-learning modules
  • eCME
• E-detailing
• Websites
  • designing, building, hosting, content development and user analysis. We are also able to provide content upload programs enabling you to manage the content of your website without the need for external management costs
• Organic search engine optimisation
• Online advertising and link strategy
• Web-integrated applications:
  • remote learning applications
  • updateable custom presentation programs
• Internet and social media strategy and virtual worlds (Web 2.0)

To succeed, we believe any digital campaign should go hand-in-hand and complement your current traditional medical education activities.